For most companies, online advertising is an essential part of any outreach strategy.
Around half of the planet’s population is active online. With the right promotional strategy, you can make sure that you’re reaching the right people, at the right times. Not only that but your digital content has the power to ripple through time, driving traffic, leads, and loyalty back to your brand for years to come.
The only caveat? You need to stay on top of your strategy. The campaigns that worked for you back in 2015 won’t work for you today. Creating regular digital marketing audit reports is how you identify the areas that are still driving results in your campaigns. It’s also how you figure out which parts of your business need more work.
Frequent audits set you up for success by giving you an insight into the past, present, and future. Use them correctly, and the results you get from your digital campaigns will improve in no time.
So, how do you start a successful audit?
What is a digital marketing audit report?
Let’s start simple.
It’s tough to build a digital marketing audit checklist when you have no idea what you’re doing. If you’ve never audited anything before, then you’ll need a strategy first.
Essentially, auditing is how you stop your marketing campaigns from going stagnant. When you’re busy running a business, it’s easy to choose a strategy, automate as much as you can, and forget all about it. Unfortunately, with every day that passes, there are new customers joining your community, new trends rising in your industry, and even updated algorithms to consider.
With a digital marketing audit template, you can inspect every aspect of your advertising practices, review your options, and overcome any potential roadblocks. 3 of the areas you’ll need to look at..
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