LinkedIn, the Microsoft-owned social network for the working world with around 650 million users, is known best as a place where people connect with each other online either to build work connections, for recruitment, or for professional development. Now, the company is taking a step to bring its networking features into the physical world: the company is launching a new feature called Events, a (currently free) tool for people to plan, announce and invite people to meetups and other get-togethers, in the physical world.
The feature — which will appear as a menu item in LinkedIn’s website and mobile app — is rolling out first in English-speaking countries starting October 17, with the aim to expand it to further non-English markets soon after that.
Ajay Datta, the head of product for LinkedIn India (where the app was developed; more on that below), believes that there is a clear gap in the market for a feature like this, much like you could argue Facebook’s events feature has served a role in the out-of-work world to plan casual events.
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